Rolling Out In Style

Mercedez Bangladesh

Completed In: 2018


To comply with global standards, the website must adhere to international web guidelines, including web accessibility and mobile responsiveness. Rigorous quality assurance and testing are essential to identify and rectify any language, functionality, or UX issues. Data privacy and security measures should be in place to comply with global data protection regulations and safeguard user information.

Scope of Work


Content Development

Quality Assurance


Challenges & Approch

Rolling out a localized version of the Mercedes Benz website in compliance with global quality and security standards presents several challenges. One significant challenge is ensuring that the entire team is well-versed in compliance requirements and quality assurance standards. To address this, our approach involved comprehensive compliance training for all team members involved in the project.

The compliance training covered various aspects, such as data protection regulations (e.g., GDPR), web accessibility guidelines (e.g., WCAG), and any other relevant international standards. Team members were educated on the specific legal and regulatory requirements for each target market to ensure adherence to local laws.

Working with a global deployment team introduced another layer of complexity. Effective communication and collaboration were essential to ensure seamless coordination among team members from different locations and time zones. We organized regular virtual meetings, utilizing video conferencing and collaboration tools to foster effective communication and maintain project momentum.

To maintain compliance and quality assurance standards throughout the process, we implemented a rigorous review and approval process. Each phase of the project underwent thorough evaluations to ensure compliance with the established standards. Regular audits and checkpoints were conducted to identify any deviations from the set guidelines and promptly address them.

The global deployment team played a crucial role in this process. They brought valuable insights and expertise from their respective regions, which helped us tailor the localized website to meet the unique preferences and cultural nuances of each market. We collaborated closely with the deployment team to incorporate their feedback and ensure a truly personalized experience for users in each target region.

Quality assurance was a top priority throughout the project. Our team conducted extensive testing at each stage of development, encompassing linguistic testing, functional testing, and usability testing. This multi-faceted approach allowed us to identify and rectify any issues promptly, ensuring a smooth user experience across all localized versions of the website.

To streamline the deployment process and maintain consistency, we established standardized procedures and documentation. This helped ensure that compliance and quality standards were consistently met across all regions, reducing the likelihood of errors or oversights.

By prioritizing compliance training, fostering collaboration with the global deployment team, and conducting rigorous quality assurance checks, we successfully navigated the challenges of rolling out the localized Mercedes Benz website. The result was a website that not only met global quality and security standards but also resonated with users in diverse markets, strengthening the brand’s presence and connection with a global audience.