Launching A Star

BRAC Bank "Tara" App UI/UX

Completed In: 2019


Designing the UI/UX for BRAC Bank’s Tara app, their women-only banking product, presents a unique opportunity and set of considerations. The goal is to create a user-friendly and empowering experience that caters specifically to the needs and preferences of women.

Scope of Work

Project Management


Challenges & Approch

Research and User Persona Development:
Conduct in-depth research to understand the specific financial needs, behaviors, and challenges faced by women in the target market.
Develop detailed user personas representing the diverse group of women who will be using the Tara app. This will help in tailoring the UI/UX to meet their individual requirements.

Gender-Inclusive Design:
While the app is designed for women, ensure that the UI/UX remains gender-inclusive and doesn’t perpetuate stereotypes. Avoid using overly feminine colors or visuals that might alienate certain users.

Intuitive Navigation:
Create a simple and intuitive navigation system that allows users to easily access all the essential features and services of the app. Use clear labels and icons for easy comprehension.

Offer personalized features and content based on the user’s preferences and financial goals. Tailor the app to suit their individual needs and interests.

Ensure the app is accessible to all users, considering different abilities and diverse needs. Implement features like text-to-speech and high-contrast modes.

Support and Assistance:
Provide easy access to customer support, including live chat or helpline, specifically trained to address the concerns and questions of female customers.

Inclusive Language:
Use inclusive language throughout the app to make all users feel welcome and respected, regardless of their background or identity.

Empowering Visuals:
Utilize empowering visuals that showcase diverse women in various roles and situations, highlighting their strength and independence.

User Testing:
Conduct extensive user testing with real women to gather feedback on the UI/UX. Iterate based on the insights received to optimize the app’s design.

Continuous Improvement:
Keep the app regularly updated based on user feedback, market trends, and technological advancements to ensure it remains relevant and competitive.